UNIQLO Media Intelligence

Budget Pacing

Last 30 Days vs. Target Spend

warning 122.8% of Target

HK$ 995.1K Total Spend (30d)

auto_awesome

Performance Snapshot

Overall ROAS 2.11x across all channels in the last 30 days. Down 24.6% compared to prior period.

trending_down Needs Attention

6,292 transactions generated from HK$ 995.1K in media investment. Transaction volume down 10.1% MoM.

Total Revenue payments

HK$ 2.10M

-7.4%

WoW +18.4%

MoM -7.4%

ROAS monitoring

2.11x

-24.6%

WoW -27.6%

MoM -24.6%

Marketing Spend account_balance_wallet

HK$ 995.1K

+22.8%

WoW +63.6%

MoM +22.8%

Transactions ads_click

6,292

-10.1%

WoW +8.8%

MoM -10.1%

Top Campaigns by Spend

Last 30 days

Campaign	Platform	Cost	Clicks	Impressions	Revenue	ROAS
unq_usbt_fy65-ao-brand-allproduct_conversion-roas-cpc-search_multi-product Search	Google Ads	HK$ 51.5K	125,099	306,064	HK$ 1.00M	19.44x
UNQ_UPMX_ao-ao-brand-alwayson_conversion-conversion-cpc-pmax_multi-product_A Pmax	Google Ads	HK$ 48.2K	37,679	2,200,978	HK$ 412.6K	8.56x
unq_usgt_fy65-ao-generic-allproduct_conversion-roas-cpc-search_ao Search	Google Ads	HK$ 43.5K	14,592	265,654	HK$ 49.5K	1.14x
unq_utsa_fy65-ss-brand-ut_awareness-reach-cpm-facebook_ut Facebook	Facebook Ads	HK$ 40.0K	7,730	2,668,192	HK$ 0	-
unq_lnsc_fy65-ss-brand-linen_traffic-click-cpc-facebook_linen Facebook	Facebook Ads	HK$ 38.0K	40,120	1,667,242	HK$ 902	0.02x
unq_usbp_fy65-ao-brandproduct-allproduct_conversion-roas-cpc-search_ut Search	Google Ads	HK$ 36.8K	10,296	75,412	HK$ 37.3K	1.01x
UNQ_UPMX_ao-ao-brand-alwayson_conversion-conversion-cpc-pmax_multi-product_B Pmax	Google Ads	HK$ 35.8K	29,208	2,127,655	HK$ 251.4K	7.02x
unq_lnda_fy65-ss-brand-linen_awareness-reach-cpm-dv360_linen Dv360	DV360	HK$ 35.0K	10,855	8,650,347	HK$ 0	-
unq_uvsb_fy65-ss-brand-uv-cut_awareness-reach-cpm-facebook_airism Facebook	Facebook Ads	HK$ 32.4K	12,238	4,585,586	HK$ 0	-
UNQ_UPMX_ao-ao-brand-alwayson_traffic-click-cpc-pmax_multi-product Pmax	Google Ads	HK$ 30.6K	66,051	2,855,481	HK$ 97.4K	3.18x
unq_lnsa_fy65-ss-brand-linen_awareness-reach-cpm-facebook_linen Facebook	Facebook Ads	HK$ 30.0K	9,138	3,670,831	HK$ 0	-
unq_uvdg_fy65-ss-brand-uv-cut_traffic-click-cpc-demandgen-dv_airism Demandgen	DV360	HK$ 28.7K	35,286	2,030,211	HK$ 416	0.01x
unq_uvsd_fy65-ss-brand-uv-cut_traffic-click-cpc-facebook_airism Facebook	Facebook Ads	HK$ 27.0K	34,771	1,406,374	HK$ 199	0.01x
unq_usbp_fy65-ao-brandother-allproduct_conversion-roas-cpc-search_multi-product Search	Google Ads	HK$ 25.4K	8,124	45,576	HK$ 71.0K	2.79x
unq_utsc_fy65-ss-brand-ut_traffic-click-cpc-facebook_ut Facebook	Facebook Ads	HK$ 24.0K	60,737	778,309	HK$ 564	0.02x